This lip balm is great for everybody… men, women, kids, and no overly greasy, shiny, sweet fruity nonsense, just great lip protection that goes on nice and smooth. I like the nice subtle flavor and how it gives lips just the slightest healthy-looking shine. Like the other products in this line, this lip balm is gender neutral, which I think is great. Plus with warmer weather coming, the SPF comes in handy. Also convenient that the lip balms are sold in a set of three…one for me and one for each of my kids!