We're Onekind.


Brother and sister Matt and Madison are the cofounders of Onekind-- Matt is sitting on the arm of a couch, and Madison is sitting on the couch beside him both smiling at the camera in a living room setting with plants in the background and windows.

Madison, co-founder of Onekind, in 1995 at 8 years old sitting behind a desk play-pretending to run a business.


An infographic that reads: Thoughtfully crafted universal skincare clean formulas made accessible for all.


We’ve been at this for a decade, listening to you, thoughtfully crafting and rigorously testing our solutions to ensure they’re truly one-of-a-kind. 

Because so are you.

- Madison and Matt, siblings and Onekind founders


Onekind is:
- Free of synthetic fragrance, sulfates, parabens, triclosan and PEGs
- Entirely vegan, except for the use of beeswax in the Pore-fectionist Refining Facial
- Clinically tested and allergy tested
- Double certified as cruelty-free by Leaping Bunny and PETA (more here)
- Safe for use during pregnancy and breastfeeding.*
- Fairly priced
- Made in the USA and Canada

Read more about our clean ingredient and responsible manufacturing philosophy.
*For the Midnight Magic PM Serum, consult your doctor regarding use of retinol during pregnancy or breastfeeding.