Meet Madison, Co-Founder of Onekind
Wonder who is behind your new favorite skincare brand?
Meet Madison Ruggieri, who has been behind the scenes in the skincare industry for a decade. Our very own is a Create & Cultivate 100 Honoree and shared some insight about running a skincare company:What makes Onekind different? How have you differentiated the brand so it stands out above the competition and in a crowded beauty aisle?
Most skincare brands have a top-down approach meaning they tell their customers what they need. Onekind is built with the input of our community, so before developing a product we ask what our community what kind of product they want, how they want it to perform, etc and create a product based on their asks. We also want to be really transparent and fair about pricing and have that conversation with our customers. I think that's a completely new concept in beauty.
You've learned so much during the process, but what do you wish you could go back and tell yourself when you were first starting out? Why?
I wish I could tell myself that it's okay to not have all the answers. Not having the confidence to admit when you don't know something only holds you back from learning and moving forward.
"Be ready to work harder than you ever have and accept that there's a lot you'll need to learn."
Starting a new business is never easy. What have been some of the biggest lessons you’ve learned along the way and what have they taught you?
The biggest lessons have been personal—learning to trust in myself and my own expertise. I've realized that I am capable of more than I initially thought and that's something that no matter where my path ends up leading, I'll take with me.
Success is such a broad term and it means something different to everyone. How do you define success? Why?
Success to me is conceptualizing something, putting it out into the world and seeing other people fall in love with it.
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I love how soft my face is when I rinse it off!
I love the dynamic duo!! My face has never looked and felt so refreshed, hydrated and bright! I have a glow that wasn't there before and my skin feels so supple and firm. Amazing products!!
Love this oil for my super dry Colorado sun-baked skin! It's nourishing, smells fantastic, and does not clog my pores. I use it alone and also mixed with my daytime or nighttime moisturizers. I even spread it on my neck and chest, just can't get enough!
Feels so good on and my skin is so soft all day. My skin is also very sensitive and the products didn’t break me out. Highly recommend!
So I saw an ad on Instagram where I could get a sample duo of the dream cream with the mask for free, just had to pay shipping. I recently started using Tretinoin and it made my skin dry and peely. I used this moisturizer for the past 2 nights and omg I am so happy I found it! My skin is smooth and it has immediately helped with the peeling and dryness. I also have a bit of a glow in the morning when I wake up. I just placed my order for 2 of the full size dream creams! I love this stuff and will continue to use it to soothe and moisturize my skin!!
This is a very nice moisturizer, light and not greasy.
I received a sample of this in an Ipsy bag and I instantly fell in love with it! I have some acme scarring and this actually helps smooth my skin and makes it feel so soft and amazing! It’s lightweight and smells great! I don’t think I’d ever use another nighttime lotion again! It’s that good! So glad I found it!!
Really like it, very moisturizing, no residue, skin feels great,
So happy with One Kind. I use almost all the products. I received 2 orders of Midnight Magic and wanted the Night cream. No problem but can I order the Cream now?
I love this when I need some extra oomph to my moisturizer! I just upped my retinol % and was experiencing some dryness and this perfectly soothed my skin and kept it hydrated. Goes on smooth and makes my skin feel great. Definitely recommend!
I use this twice a week at night with the dream cream! It really moisturizes my face and also gets rid of the oily stuff around my nose. Highly recommend! The package says leave on for 10 minutes but I found leaving it on for about 15 works better for me😊😊
Great skincare and I love how natural it smells and feels. I’ve only used it for a few weeks but already see good things.
I love the way my skin feels in the morning! Nice smell and not too heavy!
Got a small sample in my ipsy bag and fell in love! So I purchased a full size! Makes my face feel so good at night after cleansing. Keeps it super hydrated, and smells good!
This cream is the BEST I’ve ever used! It is so creamy and smooth going on and absorbs well. It has the most perfect light, refreshing, clean scent. I wake up with hydrated, soft skin.
I highly recommend this product!