Meet Madison, Co-Founder of Onekind
Wonder who is behind your new favorite skincare brand?
Meet Madison Ruggieri, who has been behind the scenes in the skincare industry for a decade. Our very own is a Create & Cultivate 100 Honoree and shared some insight about running a skincare company:What makes Onekind different? How have you differentiated the brand so it stands out above the competition and in a crowded beauty aisle?
Most skincare brands have a top-down approach meaning they tell their customers what they need. Onekind is built with the input of our community, so before developing a product we ask what our community what kind of product they want, how they want it to perform, etc and create a product based on their asks. We also want to be really transparent and fair about pricing and have that conversation with our customers. I think that's a completely new concept in beauty.
You've learned so much during the process, but what do you wish you could go back and tell yourself when you were first starting out? Why?
I wish I could tell myself that it's okay to not have all the answers. Not having the confidence to admit when you don't know something only holds you back from learning and moving forward.
"Be ready to work harder than you ever have and accept that there's a lot you'll need to learn."
Starting a new business is never easy. What have been some of the biggest lessons you’ve learned along the way and what have they taught you?
The biggest lessons have been personal—learning to trust in myself and my own expertise. I've realized that I am capable of more than I initially thought and that's something that no matter where my path ends up leading, I'll take with me.
Success is such a broad term and it means something different to everyone. How do you define success? Why?
Success to me is conceptualizing something, putting it out into the world and seeing other people fall in love with it.
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I have always had dark circles and bags even as a teenager. Now at 40, it's much worse. However, this serum is definitely helping. I have used the product for two weeks now and can see a major difference. My eyes are brighter and the dark circles are less noticable. I haven't used concealer in a week!
This product really works! I had been looking for a day time moisturizer. Since I already love all my Onekind products I thought I'd give this one a try. It keeps my skin soft and smooth. It also works really well over Glow Getter serum.
I am one of those people where the thing that "works for everyone* almost never works for me, so when I tried this cream, I had not gotten my hopes up. Which made it all the better when I worked and did what it was supposed to do!
I am 50 years old, Caucasian, have pretty good genes, but am very fair and tend to have loose skin on my neck and get bags under my eyes that take a lot to go away
No cream is a miracle, but, with a rose water toner, this one keeps my neck from getting too flappy, I didn't have new lines "birthday"show up this spring, and my eyes look pretty darn good, if I say so myself. I am really happy with it!
Feels and smells really nice! I can see an improvement every day, thank you for a great product.
Love this overnight cream so much I already ordered my second tube. Really works LOVE IT!!
I’ve been using this cream for nearly 2 years and have never felt anything better on my skin. It’s so creamy, so moisturizing and I wake up in the AM feeling absolutely incredible- my face so hydrated and so dewy!
Love this night time serum! My skin feel wonderful in the morning.
This product makes my skin feel SUPER soft & smooth!
Love this!! Noticeable results. Definitely order again!!
I usually hate eye creams because they're heavy and sit on my skin, but this serum absorbs fast and delivers on hydration. I just started using it but I don't look as tired as I feel! :)
Already a fan of Onekind products, but this eye cream with peptides is what I’ve been looking for. Takes away the puffiness in these aged eyes. Goes on easily and I’m hooked.
I've only used it for a couple days but I already notice a difference in how my skin looks. Plus I love the texture of the product.
I ave combination skin with some dry problem areas - the mask tightened and smoothed out my skin and really made it look years younger!
I originally received this oil in the Curateur box from Rachel Zoe. It’s the best face oil I’ve ever used and will continue to purchase this moving forward. It smells wonderful and fully hydrated my face, zero breakouts and my face is super sensitive.
Love it, use it continuously, skin is soft and improved recommend.