Meet Madison, Co-Founder of Onekind
Wonder who is behind your new favorite skincare brand?
Meet Madison Ruggieri, who has been behind the scenes in the skincare industry for a decade. Our very own is a Create & Cultivate 100 Honoree and shared some insight about running a skincare company:What makes Onekind different? How have you differentiated the brand so it stands out above the competition and in a crowded beauty aisle?
Most skincare brands have a top-down approach meaning they tell their customers what they need. Onekind is built with the input of our community, so before developing a product we ask what our community what kind of product they want, how they want it to perform, etc and create a product based on their asks. We also want to be really transparent and fair about pricing and have that conversation with our customers. I think that's a completely new concept in beauty.
You've learned so much during the process, but what do you wish you could go back and tell yourself when you were first starting out? Why?
I wish I could tell myself that it's okay to not have all the answers. Not having the confidence to admit when you don't know something only holds you back from learning and moving forward.
"Be ready to work harder than you ever have and accept that there's a lot you'll need to learn."
Starting a new business is never easy. What have been some of the biggest lessons you’ve learned along the way and what have they taught you?
The biggest lessons have been personal—learning to trust in myself and my own expertise. I've realized that I am capable of more than I initially thought and that's something that no matter where my path ends up leading, I'll take with me.
Success is such a broad term and it means something different to everyone. How do you define success? Why?
Success to me is conceptualizing something, putting it out into the world and seeing other people fall in love with it.
Shop Onekind Kits Now
I love this serum—I’ve used lots of other vitamin c serums and this is the first one that I’ve really noticed a difference in my skin. It lasts a long time, the price is super fair, and I love the way it smells!
I have struggled with dark circles for awhile and this truly delivers!
The serum makes a noticeable difference in the overall color of my skin. I also found that it helps heal my hand scratches from my kitten, the scares heal more quickly. Thank you for a great product!
I have the most sensitive skin and most products make me break out but not this little liquid gold potion! Super soothing, hydrating and smells like heaven! I am obsessed and have recommended it to everyone I know!
This mask is truly amazing! I received a sample and was hooked!
It goes on smoothly and is very light and creamy. So easy to rinse off and skin is soft, moisturized and glowing!
Ordered the full size and can't wait to use it again!
This cream is so rich, luxurious and hydrating - it's amazing.
I really like the smooth feel and slight smell of this lip balm! Living in the desert SW, I need sun protection year-round and I use this balm daily. Every product I have tried from Onekind has been a winner!
This lightweight gel goes on so smoothly and a tiny drop is enough! Very hydrating and absorbs quickly! I love every product I’ve tried from Onekind.
Gentle but effective - gets results !
This lip balm is great for everybody… men, women, kids, and no overly greasy, shiny, sweet fruity nonsense, just great lip protection that goes on nice and smooth. I like the nice subtle flavor and how it gives lips just the slightest healthy-looking shine. Like the other products in this line, this lip balm is gender neutral, which I think is great. Plus with warmer weather coming, the SPF comes in handy. Also convenient that the lip balms are sold in a set of three…one for me and one for each of my kids!
I love it goes on smooth and not chalky or gritty, a mild mint scent and taste. Now that you've got something with SPF 15, how about a full-on sunscreen product next?
Its a great, light, moisturizing balm. Even better that it has SPF.
Smells good, feels good, seems to work, I am hooked!
I’ve tried several facial oils on my maturing skin. Golden State is the best! the fragrance is lovely. It’s not too thick, but feels luxurious melting into my skin. There’s no oily sheen, but soft, moisturized skin. Definitely will purchase again and again. Highly recommend!
So, to be honest, I wasn’t thrilled when I realized that in order to try this lip balm, I would have to purchase three of them. HOWEVER, I am so glad that I did!!! Onekind did it!!! They made a CLEAN lip balm with SPF that has ZERO yucky taste!!! As an avid runner, this is a dream come true!!! THIS IS THE BALM, PEOPLE!!! Everyone needs this lip balm in their life!!! And, I was also incredibly impressed because along with my lip balm, I was sent a free sample of their night cream!!! I truly appreciate when a company shares samples of their other products! Onekind will most definitely continue to receive my business!!!