Meet Madison, Co-Founder of Onekind
Wonder who is behind your new favorite skincare brand?
Meet Madison Ruggieri, who has been behind the scenes in the skincare industry for a decade. Our very own is a Create & Cultivate 100 Honoree and shared some insight about running a skincare company:What makes Onekind different? How have you differentiated the brand so it stands out above the competition and in a crowded beauty aisle?
Most skincare brands have a top-down approach meaning they tell their customers what they need. Onekind is built with the input of our community, so before developing a product we ask what our community what kind of product they want, how they want it to perform, etc and create a product based on their asks. We also want to be really transparent and fair about pricing and have that conversation with our customers. I think that's a completely new concept in beauty.
You've learned so much during the process, but what do you wish you could go back and tell yourself when you were first starting out? Why?
I wish I could tell myself that it's okay to not have all the answers. Not having the confidence to admit when you don't know something only holds you back from learning and moving forward.
"Be ready to work harder than you ever have and accept that there's a lot you'll need to learn."
Starting a new business is never easy. What have been some of the biggest lessons you’ve learned along the way and what have they taught you?
The biggest lessons have been personal—learning to trust in myself and my own expertise. I've realized that I am capable of more than I initially thought and that's something that no matter where my path ends up leading, I'll take with me.
Success is such a broad term and it means something different to everyone. How do you define success? Why?
Success to me is conceptualizing something, putting it out into the world and seeing other people fall in love with it.
Shop Onekind Kits Now
I go this product in an Ipsy bag and I let my daughter try it since she likes the smell. She absolutely loved it so I looked the website up and now I have it subscription. She has dry skin and when she wakes up her face still feels moisturized. It’s a must-have staple for her.
Been using this for about a week an my skin looks brighter each day! I love the consistency of the cream as well - it's not too oily or thick and goes on easily over my other nightime products. I'be been impressed with it so far and will definitely be checking ou other products from this brand because of it.
I've used nearly the whole tube and I am not sure I see any difference. Debating on buying more, and at this price, probably won't. Not sure what supposedly makes this product so special.
I love using this product at night. It has helped my skin and I appreciate that it is not oily!
I am 47 and have sensitive (really sensitive ) skin. I'm cautious about new skin products as they can wreak havoc on my visage. The onekind Dream Cream Nighttime Moisturizer is amazing. It feels a little heavy when I put it on before bedtime, however I wake up with smooth and soft skin. I even find that if I had any irritations on my skin the previous day, they are gone in the morning. My skin is radiant and I can forgo makeup without feeling self-conscious. The smell is light and doesn't overwhelm.
I decided to try this nightly moisturizer after my previous one became too heavy/oily for my skin. I have very sensitive, reactive skin, so I’m always hesitant to try new products but I’m so glad I took the leap! This moisturizer is the perfect combo for me: light enough to melt right into my skin after toner/serum, thick enough to give me overnight hydration but without clogging my pores or breaking me out. I use a pea sized amount which is plenty for me and my skin feels noticeably softer in the morning—AND it smells great!
I combine a dab of the Nighttime Moisturizer with face oil for a wonderful feel on my skin. I live in Colorado--very dry here. I love this product.
First I would like to say thanks to James B. for the awesome customer service provided in tracking my order.
I have been using the dream cream for a little over 3 weeks. And, noticed the difference in my skin day 1. My face feels so soft and smooth since I started using. I have noticed a glow. Great product.
I absolutely LOVE this stuff!! So creamy, it feels so velvety when you smooth it on. My skin feels amazing!
I can't see any changes, but I love how my skin feels. I am 76 and have used almost everything on the market. So I don't think at this stage in my life there is much hope of any changes in the wrinkles. But this creme leaves my face feeling so soft, I don't want to go back to the other cremes. I like that it is so light, no strong smell, no greasy feel, and when I wake up my face feels so soft.
I have never spent much time considering moisturizer as I always regarded them as very much the same. One Kind is the exception that proves the rule. I live in dry, dry Colorado. I use a toner and a very small drop of One Kind moisturizer and my face feels soft and smooth all day. A little goes a long way and I am now a fan!
From the first time I put the night cream on my face, I loved it - the smooth-rich feel, the smell, everything about it. I noticed an improvement in the skin around my eyes. I also see a softening of the lines around my mouth. I will definitely buy this cream again. I was impressed with the size of the sample that was sent. It was very generous and enough to see results. Thank you Onekind!!
This is by far my favorite part of my skincare routine. My face just drinks this up. It smells wonderful, feels luxurious and doesn’t cause any issues. Does just what they say. It’s simply fabulous.
This is the perfect moisturizer. It settles on the skin and does not sit on top, also it is not greasy. So easy to apply makeup after using Multitasker!
This Dream Cream is so luxurious and I love using it in the evening to moisturize my skin. This is the first time I've used a cream that is this good and helping me to get smooth skin again without the flakiness. I use so little that it's not even the size of a pea and it gets the job done. I'm so glad to have it!